HELLO, I AM HUI
I design intuitive, human-centered user experiences by deeply understanding people.
Design and long-distance running both help me observe behavior, embrace challenges, and find meaning in the process.
ABOUT ME
With 3 years of UI/UX experience in SaaS FinTech, specializing in improving product usability, optimizing conversion flows, and building scalable design systems. Previously led design initiatives for major B2B trade show events across Canada.
@exposa
I am expert to those services …
Educational Guides
Email Marketing
Style Guide
Web Redesign
Copywriting
Naming
Performance Emails
Brand Narrative
Messaging
First Photoshoot
Social Strategy
Content Marketing
Brand Strategy
